Created by the company Liggett & Myers in 1953, L&M is a brand of cigarettes produced by Altria Group, Inc. (previously known as Philip Morris Companies, Inc.). The brand is popular in Latin America, central and northern Europe, the Arab World and south Asia. They were not very common in the continental US until a new roll out make them available there in October 2007.
Due to new labeling regulations in Europe banning the use of the word ‘lights’ names of some cigarette brands have been changed, i.e. L&M Lights are now L&M Blue Label. The same happened in 2010 in the U.S. when the FDA banned flavor descriptors such as “mild,” “light” and “ultra light” even though the color designations were already changed like in Europe.
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