Marlboro

       Marlboro (US: /ˈmɑrb(ə)roʊ/[1]) is the largest selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.

      The brand is named after Great Marlborough Street, the location of its original London Factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant.

     Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman’s cigarette based on the slogan “Mild As May”.

     The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish firm holds on the cigarette market: Camel, Lucky Strike, and Chesterfield. These brands were supplied to US soldiers during the war, creating an instant market upon their return.

     During the 1950s Reader’s Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes.[citation needed] The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented “Marlboro Country” and distilled their manly imagery into the rugged cowboys known as the “Marlboro Men”. The famous slogan used on radio and television during the mid-’60s was, “Come to where the flavor is…come to MARLBORO COUNTRY”, backed by Elmer Bernstein’s theme from The Magnificent Seven.

     In 2010, in the USA, Marlboro brands were required by the Food and Drug Administration to change the labeling on the box to remove “Lights” and “Ultra Lights” as a designation. The new labeling in the USA goes into effect on June 22, 2010 and will use “Gold” for “Lights”, “Silver” for “Ultra Lights”.

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